What is SEO and why is it important for your website?
What is SEO?
SEO stands for Search Engine Optimization.
It’s a collective term for techniques that help make your website more findable in search engines like Google.
In concrete terms: ranking higher in search results so people find your site faster when they search for your product, service, or solution.
Why is SEO important?
Imagine you have a beautiful store in a busy city, but no one knows you're there.
That’s what happens with websites without SEO.
✅ More visitors
✅ More customers or inquiries
✅ Long-term results without advertising costs
How does SEO work?
SEO consists of 3 key components:
1. Technical SEO
This is about the underlying structure of your site:
- Is your site fast?
- Is it mobile-friendly?
- Is everything properly structured with the right HTML?
A well-built website like mbxl.be often scores 100/100 on speed and SEO tests like Google Lighthouse.
2. Content SEO
This is all about your content:
- Are you writing about the right topics?
- Are you using the words your customers would type into Google?
- For example: if you’re a plumber in Ghent, you want people to find you when they search for “emergency plumber Ghent.”
3. Off-page SEO
This looks at how popular your site is on the internet:
- Do you have links from other reliable websites?
- Is your business mentioned on social media or in blogs?
Common mistakes
🚫 Too much focus on design, not enough on speed
🚫 Using heavy systems like WordPress with dozens of plugins
🚫 No clear structure or keywords
At mbxl.be, we help you avoid these pitfalls.
What does mbxl.be do differently?
We build super-fast, static websites that automatically meet all technical SEO requirements.
You get:
- A smart architecture that Google understands
- Automatic optimizations for performance
- Insight into how your site is performing
This puts you ahead of your competitors in the search results — without needing to pay for ads.
Summary
- SEO means Search Engine Optimization
- Technical SEO includes structure, speed, and mobile-friendliness
- Content SEO covers text and keywords on your site
- Off-page SEO looks at your site’s popularity online
Questions about SEO?
Let us know — we’re happy to help with a free check of your current site.